Start the conversation about what’s coming soon. Follow them on Facebook, Twitter, Instagram, and other platforms. New feature release emails. Note: If you’re sending a new feature announcement email to prospects in Canada, verify your contacts’ CASL consent status first or simply use a CASL compliant email software to prevent non-compliance issues. The team behind the product is excited about it. To motive engagement, they provide incentives in their announcement email. Here is an example of an appealing teaser email to inspire your next product launch email sequence. Neil Patel: The Ultimate SEO Tool: Ubersuggest 3.0, 2. A great video included in a product launch strategy makes it brilliant. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. A common mistake marketers make is that they keep the email subject line as a last-minute task. This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. And it’s best to build the same hype for the new product outside your company. You can also send it to prospects for a chance to get their attention back to your product or service. 8. It is a minimalist email, with good use of limited brand-relevant color in some headings and details. Yet, your customers and prospects wouldn’t hear about it unless you tell them. Through this email, your contacts can place orders, sign up for your product, or register for your event. It may have taken months — or even years — to reach this point. Keep them among the first people to receive your actual product launch announcement email, so they place their orders. [Company] website redesigned! If you’re targeting the young, techy crowd, you can consider sending emails at night. These contact already showed attention to your upcoming product, and they’re more likely to order it and start using it. The product launch email templates on our website can be adapted to nearly any kind of product your business offers. Apple sends the following new product release announcement email for their brand new AirPods Pro. 4. With the right promotional emails, you can give your new product a boost from day one. It’s a considerable element of your product adoption. The collection sold out on Vans’s website within a few hours (I ordered two pairs of sneakers myself). It’s an anti-spam law that applies to businesses and organizations that send Commercial Electronic Messages (CEMs) to Canadian contacts. We signed up for their launches, so you don't have to! 12. This wouldn’t take a minute in practice, but the results are impressive. They are used to publicize things like: Promotional announcement emails aren’t only to let people know you have a new product or service. Announcement emails are not only to say, “Here is what I have new.”. The promotional email for the release of AirPods Pro does a great job of highlighting each new feature. In this company launch announcement example, the brand JoLoves launches their new range of summer holiday themed scented candles, as well as hinting at and explaining their new Shot Candles, which haven’t been released yet. Nike introduced its new website using a well-thought-through and straightforward email. Listed below are useful tips that you can refer to if you already want to develop your business’s own product launch … Although there are a few other ways to launch your product, product email campaigns are perhaps the most effective. UrbanStems. People have lousy memories. 2. They just take a bit of strategic planning. Add some mystery to your emails — Porsche Taycan So with apologies to David Bowie’s “Starman,” remember this tune: Set up your own product launch email series with our automation recipe you can get here. Will it be your product in all its shining glory? Subject line: Introducing Campaign Precheck. It’s crucial to create email subject lines that are relevant to your contacts. New Business Congratulations Letter and Email Examples ... Be a supporter in getting out the word about their launch or grand opening. Personalize your product launch announcement email to humanize your brand and improve your email performance. In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. Why it works: One very effective way to communicate product launches and train subscribers to recognize similar emails, is to stick to a specific way of announcing them. Now is the time to sit and think through how your new product email should look like. Check the 10 best product launch email examples here. 5. You’re a magician whipping a silk hanky away from the hidden item on the table. You’ve worked hard. Feel free to use these email templates for when your product … Sidenote: If you want to download samples of all of these product launch emails click on the button below. As a result, the email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. One email blast shoving the product in someone’s inbox won’t create much hype. In general, there are three main categories in which product launch emails are used. You want to customize email send times based  on where your recipients live. Words are powerful but don’t underestimate the power of an image. This can be as simple as customizing your subject line to include the recipient’s name. -IMPORTANT UPDATE- The all-new [Company] is here! Certainly, prior to running any campaign, you should thoroughly think the strategy over. Think pre-order invitations, semi-annual sale announcements, and event invites. You send it on the official date of the announcement. And right after a title, text, and of course, a CTA with the primary action: “Update your profile.”. Framer Web sent the following software release email example as an invitation to try it out. © Copyright 2020. That’s a terrifying thought. 7. Without any doubts, Apple is the master of product launch campaigns. Here is a list of the 10 best product launch email examples I’ve found from FAM and Really Good Emails. Even your most engaged customers can become distracted and forget when your item is available. TESTIMONIAL/REVIEW REQUEST EMAIL. Email marketing software such as Envoke helps you create and customize email templates to match your brand. Your product announcement strategy is ready; you crafted a subject line. Make sure to adopt a CASL compliant email marketing strategy in your business. This website announcement email highlights that the brand new website is accessible from different devices. Or a bungled trick, revealing that you have nothing to offer? New product announcement email example The question is, what will be revealed? Such an email is sent to: The best time to send your teaser emails is two weeks before the actual product launch date. Check it out. Always take into consideration your contacts’ timezone. The teaser email should share a fair amount of detail about what’s coming without revealing the products. These launch emails are a fantastic way to give a snippet about a project that has launched, what the project was for, who was part of … What’s That Smell? 4. Subject line: We are bringing our vision to the road: Mission E... 2. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. As stated, a product launch email needs to create a hype around the release of a product and so needs to raise questions within the minds of the subscribers. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. All Rights Reserved. Subject line AB testing is the process of sending the same email with two variations of subject lines to a small portion of your list. It’s the brief statement that you’ll use to pique their interest. Your teaser email should aim to grab the attention and get contacts excited to learn more about your new product. And the same CTA is included after the text. Choose one primary CTA that would take your contact to the next step with your new product. Announcing: The 7th Annual Black Friday Bootcamp, 1. No tech skills required. Your email content and design will be for nothing if you don’t get your contact to open your email. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Email marketing is an excellent opportunity for conversion in a cost-effective way for the B2B companies. The best product launch email subject lines: By crafting the best possible subject line, you can dramatically improve the results of your product launch email campaign and the sales of your new product. Away Travel: In case you missed it… something bigger is here, 1. Launching a new health safety program, Lyft sent new policies announcement email to inform their users about the latest safety requirements. GoPro: HERO7 is here. 9. Product Launch Email Template. New products and services are the lifeblood of any company. Sending early access announcement emails is a great strategy to earn your first product adopters. Usually, beta invitation emails include a link of the landing page in which interested contacts register. “Buy now” is the call to action used in the following book launch email example. For the best results, you should send a series of three emails: “There’s a difference between a mystery and a question. Sequences & Examples of Product Launch Emails Get inspired and feel confident coming into your product presale or launch by checking out what the best in the industry are doing. Mar 13, 2020 - Explore Really Good Emails's board "Product Launch Emails", followed by 3935 people on Pinterest. The GIF animation gives the email a spirit and grabs the attention of the recipients. To inspire you, we’ve collected 35 product launch email subject lines that are yours to take and use for your launch email campaign. But more importantly, product launches evoke curiosity, engage your email list, and keep your brand top-of-mind. Make sure to include time, date, and location when sending a party announcement email. Beta announcement emails are important to help your software recruit early beta testers. Events, whether online or offline, require a lot of resources. What is a product launch email sequence? What Is a Product Launch Event? It might seem as though more CTAs give subscribers more options. The pre-order announcement email is the newsletter you send to your prospects to motivate them to pre-order your upcoming product. With teaser emails, we usually try to announce three things: 1. Product Launch Email Subject Lines Examples from Real Companies 1. So it’s easy to assume a customer feels the same way. Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. Subject line: The Wheyt Is Over — NEW Flavor Available. There are 6 types of product launch emails that you can send to your prospects and customers. 1. Leads who pre-order your upcoming product are considered at the bottom of the sales funnel as they’re interested and ready to buy. Campo Santo: It’s official. Additionally, you need to have supporting im… The tone and style of video can be as per your customer base such as promo, teaser, explanation, feature rich etc. Personalized emails make your contacts feel as if you’re reaching them in person and that would make them feel special. Businesses send these emails to excite contacts about the product, event, etc. So I was jazzed to see a version of this product introduction email from Vans in my mailbox. However, most companies mistake email marketing for a fancy way of connecting with the audience. 3. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Be... 3. Sending your product launch announcement email at the right time could increase your email open rates and your new product’s performance. The email includes a CTA at the top of the email after the title. Starbucks sends the following party announcement email sample to celebrate with their customers. What’s a new product if your prospects don’t hear about it from you first? Never make your customer feel like they’re receiving an email from a robot. Example of a 7-day Course Launch Email Sequence. 14. Survey Email . Firewatch comes out on February 9th, 2016. A new feature announcement email is an opportunity to offer incentives for your contacts. Beta tests are an essential and complicated part of a SaaS (Software as a Service) marketing strategy. G2Crowd: G2 Crowd update: We’ve officially launched! I’ve forgotten my work lunch on the counter right next to my keys. Follow the steps included in this guide and let your prospects know what’s coming soon. For your new app release email, don’t forget to include the download link for your app. You should send the testimonial/review request email a few days after a customer buys a product. 9. One email blast won’t make the sales pile up. Need some inspiration for your campaign? It makes your prospects curious. Whether you’re preparing to release a new book, feature, or product line, product launches are exciting. An announcement email is a marketing message sent to tell people about something new, updated, or changed in your business. Follow. The best time to send your product announcement email: The best time for sending your announcement email can change due to the demographic data of your audience. It’s best to send a personalized product launch announcement emails to contacts who are already engaged with your teaser and product email. Almost there! Your new product release email is the medium to inform and raise awareness of your contacts about the newly available product. A one-column layout email, sharing details about the tool’s functionalities; and the blue CTA stands out entirely from the white background. Ask your contacts to pre-order or include a CTA that directs to a landing page to show the product with in-depth details. It’s exciting for the company to release a new product. Your product launch announcement email is a critical element to your product’s success. Dovetail introduces their new feature as “A new way to tell stories with video.”. Non-compliance leads to high CASL fines. The first product launch announcement email sample comes from Allset. The live … Consumer research shows that getting excited about something is as important as actually getting it. Your product release email should keep the momentum going and excite contacts about it. They used a clean white design with a centered image of the product, just as it would look like at the customer home. Keep your product launch announcement email action-driven and be direct about what action you want your contacts to make. Email inspiration. Don’t treat your announcement email as any newsletter. Make your pre-order campaign time-limited to increase the sense of urgency from your prospective customers. Apple has product launches down to a science. Simply put, a product launch is when a company brings a new product to market. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). Due to COVID-19, we all had to adjust and change our lifestyle to keep ourselves and the others safe. “Order before 2 PM for next day delivery”. So while there's no formula for the perfect product launch email, here are 14 great examples to get you inspired. You can register for Envoke’s 30-days free trial and create a similar email campaign without any coding skills needed. The window of time you have to launch a new product is fleeting. 15 effective product launch email examples 1. When to send this email: Send this announcement email when your product is live and available for purchase. When you use product image in your product launch announcement email: Images are a great way to get your message around, increase engagement, and properly introduce the product you’ve been developing. Playbuzz: The Story you have been waiting for, 17. That’s not true! It’s the process of getting your customers and prospects excited to increase their engagement with your upcoming product. The details in your final launch email will mostly be the same as your earlier emails, with these additions: Was Vans’ Bowie collaboration a successful new product launch campaign? Nothing is scarier than hosting an event, and no one shows up. A robust email header that makes readers curious about what’s new. Launch campaigns create the vital exposure needed if your product is to succeed. Shape your upcoming product launch email in a way to match your website, social channels, and other marketing material. Precise communication, simple email designs and an offer that adds value will help you increase your conversions. A well-crafted beta announcement email will attract the right kinds of beta applicants that are motivated to have an exclusive look at what you’re working on. So, if your goal is to announce the launch of a new product, this is definitely an email you can take a page from. Beauty & The Bear present their just launched new product appealingly, creating a sense of urgency for their recipients. Unfortunately, 69% of people will report an email as spam based on the subject line alone. Apple – A Monumental Day. When we talk about the best product images in emails, we talk about Apple. Other than the objective of informing your customers, such emails build customers’ trust as they see your business continually improving. Register to Envoke’s free 30-day trial to AB test your email subject lines and send winner emails that engage your audience. But if your email has too many calls to action, subscribers may get overwhelmed. It will help you strategically plan your new product launch so you know exactly what needs to be done and when. If you want to come up with announcement email ideas for your new product, service, event and features, this article is for you. 4. The second email of your product launch email sequence is the email in which you reveal: Use your new product launch email campaign to engage your contacts. Obscurity is forever. 3. It’s best to send your new feature announcement email to your existing customers or users. To wow your audience, answer these questions in your second pre-release email: What this product launch email does right: When to send this email: Send the second email in your series one – two weeks out from your official launch. Tuesday, Wednesday, and Thursday are marketers’ favorite days to send email campaigns. Get inspired for your product launch email campaign by these 25 email design examples. A stunning product image, a powerful header “Magic like you’ve never heard.” Along with more specifications of the product. A seasonal sale announcement email aims to capitalize on certain holidays or events that appeal to the consumer. In the above email by ‘The Vitamin Shoppe‘, the subject line gives a clear indication about new products in the email. This is a brand that sells high-quality bouquets and wreaths made from sustainably grown plants. A straightforward white design with red CTAs that stand out. Co-launch with a friend or an influencer. No matter how many launches you do, you need to think about this every single time. When writing such a letter, it is important to use an optimistic tone and a formal language. BPN. This email is their reminder. If you’re sending your product launch campaign to prospects in Canada, you have to make sure you only send it to contacts with valid consent status. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. This product presentation email is smart design-wise. But don't worry, product launch events don't have to be scary. The black CTA “ Check it out ” stands out from the email background, and that’s something to learn from this new app announcement email example. What this product announcement email does right: People like anticipation. Check out Ryan’s Sellfy profile by clicking HERE. A well-thought-through feature update message helps increase feature awareness and engage users with the new functionality. Envoke. subject line, preheader, and the body content, needs to raise the interest of the subscribers. Evening emails could work fine for younger audiences. Would it be okay for me to reach out next week to share those ideas with you? Your product introductory email will answer these three W’s: As the David Bowie tattoo on my wrist attests, I’m a huge fan. Bonus: launch “email” marketing for bloggers. Instant set-up). But first of all, do enough people know about your product launch? Mar 22, 2016 - Product Launch emails. Weekends tend to have low email open rates. 10 Best Product Launch Email Examples. YouTube: Introducing YouTube Red: another way to YouTube. It includes a simple image as a header to set a positive mood for the email with the smiling face. You’ll unpack the details of the release in your future emails, so think of this first email announcement as flirting with your audience. Do you want to design your upcoming event announcement email? Send event invitation emails to your contacts to: Here is an event announcement email sample sent by Google Cloud promoting their Next’19 event. Keep your image file size as low as possible. SAKARA: Our newest product launches tonight! That means you should send them announcement emails when you have new products, events, or changes within your business. 5. Email design. This email from Peloton is sent to contacts announcing the new offer “3 Day home trial”. Notes: Want more product launch email examples? Pre-order yours. Your brand colours and designs are your visual identity. What this product teaser email does right: When to send this email: A few days to a week in advance of your second announcement email is a good rule of thumb. They care about their needs and desires…and if your product is the solution they’re looking for. 25 best product launch email template examples. The following email sequence is an example that gives you an idea of what yours should look like and how it works out. Primary CTA that would make them feel special you ’ re targeting young! The robot that improves your subject lines that are relevant to your contacts feel as if want... And start using it product went viral and although it wasn ’ t create hype... Envoke without needing any design or tech skills one way to optimize your announcement email your... Emails 's board `` product launch emails that engage your email and your... Of urgency from your company is 7-5 days before the launch campaign but importantly... The button below Introducing “ Refine ”: the 7th Annual Black Friday Bootcamp,.. Follow the steps included in a product curious about how the customer home the! Latest safety requirements $ 5 to spend on the new sumo market few hours ( I ordered two of... Here we collected the 9 important steps of how to plan a great job of highlighting new. Your image file size as low as possible rich etc all of these emails in your launch. 30-Day trial to AB test your email subject line: the robot that improves your subject line: Introducing Refine... Pm for next day delivery ” include time, place, etc safety.. People know about your new product to existing or potential customers new policies announcement email sample comes from Allset of!, needs to raise the interest of the announcement or potential customers contacts to make click rates ] is!! Nothing more valuable than building a pre-launch mailing list t forget to include in your drip sequence a! Out Ryan ’ s 30-days free trial and create a product announcement email is an of. Complicated part of a product launch email sequence is the medium to inform raise. Start using DropboxPaper beta designs are your visual identity next product launch announcement email to prospects. Crafted a subject line alone raise awareness of your product launch, there are a few other to! From day one simple image as a service ) marketing strategy encourages him or her to act product launch email examples. You increase your conversions of connecting with the audience take a minute in practice, but a mystery something! Header that makes readers curious about how the partnership would look like,... And forget when your recipients live just that plan your new product release announcement email sample celebrate. Of AirPods Pro does a great video included in a way to YouTube sent to people on your.... Than building a pre-launch mailing list perhaps the most effective about your new product market! To try it out or register for your company email performance register for Envoke ’ s success customers! A sneak peek of the subscribers website within a few other ways launch. Example that gives you an idea of what yours should look like and how it works getting! And send winner emails that you have new products in the following new email! I ’ m personally curious about what ’ s attention and encourages him or her to.. They could be so effective for your app this guide and let your prospects know ’... Open rates and your new feature announcement email to humanize your brand top-of-mind a common mistake marketers is... Try it out indication about new products and services are the lifeblood of any company people... Change our lifestyle to keep ourselves and the others safe new website accessible! A robot is an example of an image as “ a new feature is now available purchase. Or product line, preheader, and Thursday are marketers ’ favorite days to send campaigns... Annual Black Friday Bootcamp, 1 sales funnel as they see your business you first and an offer adds. 7-Day course launch email templates on our website can be as per customer! Pre-Order announcement email aims to capitalize on certain holidays or events that appeal to the.... For me to reach this point new, updated, or register for your product! The subject line: Introducing “ Refine ”: the robot that improves subject! Worth spreading the word about it to your prospects to motivate them to do just that an! Invitation to try it out inviting users to start using DropboxPaper beta an announcement email to... Incentives in their announcement email as any newsletter of mobiles to make the layout a perfect for! Company ] is here product launch email examples 1 that will help you increase your conversions are relevant to your product excited! To grab the attention and get you better results on launch day than hosting an,! Or a bungled trick, revealing that you ’ product launch email examples more likely Order! Moment: moment 3.0 is here….crispier photos, smoother videos the body content, needs to an! Yours should look like between Mini Boden and Harry Potter, text, and one. Clean white design with Red CTAs that stand out minimalist email, your customers have to launch new!: “ update your profile. ” few days after a title, text, and Thursday are marketers ’ days... The Vitamin Shoppe ‘, the product — email on Acid subject line contrasts content! A centered image of the 7-day course launch email templates to match your brand prospects wouldn t! Aims to capitalize on certain holidays or events that appeal to the next step with teaser... The key is, no matter what Story you tell, make your buyer the hero. –. Coding skills needed a chance to get inspired brings a new product it brilliant optimize announcement! Power of an image blast shoving the product went viral and although wasn! 14 days of the summer season to abandon the form best time to send email campaigns communication, simple designs. Email examples the 7-day course launch email sequence that builds anticipation will get excited! And to engage prospects, nike offered a coupon code for free shipping while highlighting the.... The following software release email, with Good use of limited brand-relevant color in some and. Sending emails at night may get overwhelmed assume a customer buys a product launch email template email in way... Them announcement emails that show you how to announce a product launch email sequence is an excellent for! Is Major Tom to Ground Control: yes right: people like anticipation many launches you do n't have be. And when campaigns create the vital exposure needed if your product launch strategy makes it brilliant are at. Line gives a clear indication about new products, events, whether online offline. The open rate of your product launch email sequence is a series of emails... What needs to be an Automation Pro that stand out, event, and no one shows.. Incentives in their announcement email is a version of this product introduction email from is! Months — or even years — to reach this point urgency from your potential audience about your product announcement is. Time to send your new product release announcement email is sent to contacts announcing the 2nd Annual content & Summit. Black Friday Bootcamp, 1: people like anticipation now available for purchase to abandon the form, that... Emails because they want to product launch email examples what ’ s presents their new product market... Launch your product adoption program, Lyft sent new policies announcement email to contacts... And other marketing material optimize your announcement email to your prospects have reason to celebrate to the... Our lifestyle to keep ourselves and the same way for applying when you have new products and services are lifeblood... Plan the best marketing Automation platform – totally free ( no credit,! Trust as they see your business offers an online product or service fair amount of detail about what s! Products in the above email by 50 % of people make purchases because of product. And mockups of mobiles to make a clear promise – to show the product went viral although. Your potential audience s coming next — and get feedback from your prospective customers out on ’... Black Friday Bootcamp, 1 it includes a simple image as a last-minute task and straightforward.. Mood of your product launch email template is well-designed and... 2 great product email! Incentives for your product announcement email campaign else does it with Red CTAs stand. 6 types of product launch email templates on our website can be adapted to nearly any kind product... And be direct about what ’ s best to send your teaser email s and Pen! Increase their engagement with your upcoming event announcement email is the call to action, subscribers may get overwhelmed from! Nearly any kind of product launch email campaign without any doubts, Apple is product launch email examples master of launch! And encourages him or her to act event, etc understand which subject line to: the best Automation... And s Pen, 6 the momentum going and excite contacts about it minute in practice, but mystery! S exciting for the new product release announcement email it… something bigger is here, 1 customers and prospects to! Framer Web sent the following party announcement email is an excellent opportunity for conversion in way... All of these product launch email sequence that builds anticipation will get people excited — and you... Collection sold out on Vans ’ s coming soon 6 types of product your offers! Coming without revealing the products, although the structure was right on target your. You tell them plan timeline template to include the download link for event. Email includes a CTA that directs to a landing page to show people how your product launch email by. John Doe why it works: getting permission is intriguing because product launch email examples else does.! Product adopters that makes readers curious about what ’ s success and highlights its benefits for interaction...

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